Google: In your search, your email, and now your history
March 11th, 2009
In its quest to oversee the world’s data, both public and private, Google has announced a new advertising service that traces your browsing history to deliver targeted advertising. Grant Gross, from the IDG News Service reports:
Google’s proposal would bring user tracking to the world’s largest ad network, said Marc Rotenberg, executive director of the Electronic Privacy Information Center. “It’s a disaster,” he said. “It’s about whether the most dominant Internet media firm should be able to exploit its access to Internet user data for advertising purposes. Google long maintained it would not do this type of advertising. Indeed, they claimed they didn’t need to and they went after others who did.”
Privacy groups question the action, with full details here.